Day Two: Lighting
By default MAX creates lights that emit white light, but unfortunately in the real world there are no lamps that emit perfectly white light. Let's fix this problem.
Fig 01. Select Light
Fig 02. Modify Light
Click on white square that indicates the color of light.
Fig 03. Light Color
Tune color to the light yellow one. Most incandescent lamps have yellowish hue. Neon lamps usually have bluish hue.
Fig 04. Light Color
Result is very subtle, but lots of such little detailes will create photorealistic picture.
Fig 05. Result